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Best practices
15 min read
Customer experience: strategies, importance and examples
Customers have come to expect more out of companies, but who can blame them? We have…
Best practices
19 min read
Good customer service: 10 ways to deliver great customer service
What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.
White Paper
2 min read
2021 Gartner Magic Quadrant for the CRM Customer Engagement Centre
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.
Best practices
10 min read
12 positioning statement examples and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
Best practices
11 min read
30 customer success interview questions you should ask every candidate
To build the team of your dreams, ask these customer success interview questions.
Best practices
5 min read
Inbound vs outbound call centres: What is the difference?
Learn what makes an inbound call centre different from an outbound call centre and how they can benefit your business.
Best practices
10 min read
6 tips for improving your business's customer focus
Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy
Best practices
13 min read
11 best customer loyalty programs (+ how they work)
Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty.
Best practices
8 min read
What is the CRM process? 5 key steps
The CRM tool itself is what provides the data and functionality required by your team to execute this strategy and ultimately turn leads into customers.
Best practices
23 min read
10 sales pitch examples that work (+ tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
Best practices
8 min read
What is a customer success manager? Responsibilities + Job description
Does your company have a customer success manager? If not, you are missing out. Here is how this role can help your organisation.
White Paper
8 min read
Top tips for building a thriving Help Centre
Learn how to build an engaging and thriving Help Centre. Increase customer satisfaction, reduce costs and grow your business community by improving your Help Centre with these steps
Best practices
5 min read
What is a sales CRM?
When most people refer to a CRM (customer relationship management) they’re referring to software or a…
Best practices
5 min read
10 customer experience KPIs for 2021 and beyond
It can be easy to feel overwhelmed by the number of customer experience KPIs. Learn how to identify the ones most important to your company.
Best practices
10 min read
Understanding the difference between WhatsApp and WhatsApp Business
WhatsApp is the most popular chat app in the world and the top messaging app used by companies. Here's your complete guide to WhatsApp Business.
Best practices
10 min read
Why customer service training matters: a guide to better service
Customer service training is the training customer service agents learn to improve performance and increase customer satisfaction.
Best practices
14 min read
Customer support: Definition, skills, importance, and tips
Customer support teams help customers who are having trouble with a product or service. Troubleshooting is just one part of the job.
Guides and ebooks
6 min read
18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
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