Tools and templates

Free tools and templates for CX professionals.


How to write a customer apology letter: 25 templates + examples

An effective customer apology can prevent customer churn and even build customer loyalty. Get our free customer apology letter templates now.

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Article
4 min read

Customer win-back campaigns: How to build one + 10 templates

Customer churn can cause issues for any business. Learn how to create effective customer win-back campaigns, and download our templates to reengage with consumers.

Article
2 min read

Customer service plan template, tips + how-to guide

A customer service plan defines a clear strategy so you can deliver exceptional support with every interaction. Download our free template and create your plan.

Article

All about PCI DDS (and why it’s important)

Earning and maintaining the trust of your customers is critical to the success of your business.…

Article
13 min read

What is a customer journey map? How to create one + templates

A customer journey map helps companies understand the entire customer experience—from discovery to advocacy and every touchpoint in between.

Article
9 min read

How to calculate profit margin: Calculator, formulas, and examples

Arm your business with the tools you need to boost your income with our interactive profit margin calculator and guide.

Article
16 min read

How to create a buyer persona in 6 easy steps: Examples, tips, and templates

A buyer persona is essential for understanding and reaching prospects. Here's our guide on crafting personas that take sales to the next level.

Article
9 min read

Value chain: Definition, examples, and guide

The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.

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