Customer experience

Expert tips for building a customer-obsessed organization.


Intelligent customer experience (ICX): A guide for 2024

Businesses must deliver high-quality consumer interactions to meet rising expectations. Learn how leveraging data and AI can help create an intelligent customer experience.

Latest stories

Article
4 min read

Protecting customer privacy in a world of personalization

Learn how CX and security teams can work in tandem to prioritize customer privacy.

Article
1 min read

How to create an effective customer success plan (+ a template)

Deliver successful customer experiences with data-driven strategies and operational processes with a customer success plan.

Article
1 min read

Customer success playbook: A comprehensive guide

Customer success playbooks help align your team goals with your customers’ to drive better results and retention. Enhance your customer experience with our free success playbook templates.

Article
5 min read

Reach beyond: A CX Moment with Mizuno

Zendesk spoke with iconic sports equipment supplier Mizuno’s director of customer support about how improving communication between support teams led to better CX.

Article
12 min read

What is product-market fit? Examples and strategies to find it

Product-market fit is achieved when you find the proper market for your service or product and fulfill the needs of your target audience.

Article
5 min read

Here’s why AI is the key to more empathetic customer experiences

If empathy is what makes us human, then artificial empathy helps us deliver richer, more personal customer experiences at scale.

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