Startups


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3 min read

Startup Central: How customers can be your way into YC

Lessons from a YC partner on how customers can help you stand out.

Article
7 min read

How to build a brand that will evolve with your business

You’ve landed on the Big Idea, or at least that’s what you and your fellow sleep-deprived…

Article
8 min read

More than metrics: What VCs are looking for in a SaaS startup

Most startups are hungry for investment from venture capitalists (VCs)—for the funds, but also for their…

Article
8 min read

Is it time for your startup to form a customer advisory board?

A customer advisory board (CAB) is a highly specific animal, with a focused, strategic reason for…

Article
8 min read

The startup psychologist: It’s easy to bake your issues into your company

The entrepreneurial journey can be lonely, all-consuming, fraught with failure, and devastating to relationships. All the…

Article
13 min read

Founders are leaning in to service when launching customer-focused startups

How startups can leverage customer feedback to build better relationships

Article
8 min read

The startup spouse: a view from the other side of bed

Over half a million people become entrepreneurs in the United States each month. That’s a lot…

Article
10 min read

9 questions to ask before starting up with coworkers

It may seem natural to start up a business with a colleague. You already know each…

Article
4 min read

The magic of a good business partnership: don’t start out as friends

Penn and Teller are a fantastic example of how business partners can be successful when their…

Article
3 min read

From EMEA to AMER to the world: The Zendesk customer service startup story

What up-and-coming startups can learn from the Zendesk founders' experience.

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