Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


Latest stories

Article
1 min read

Forrester Names Zendesk a 'Strong Performer'

Zendesk was cited in The Forrester Wave™: Customer Service Solutions for Midsize Teams, Q4 2015 Customer…

Article
1 min read

Community tip: The fab five for customer satisfaction

Five fabulous customer tips on customer satisfaction.

Article
3 min read

Want to maximize survey response rates? Try this strategy

You can control when to send your surveys, and data from 80M Zendesk customer satisfaction surveys…

Article
3 min read

4 steps to uncovering the right metrics for customer service

Businesses are often surrounded by more data than they can handle. The trick is figuring out…

Article
1 min read

True stories of customer service ROI

Any manager whose business thrives when customers are happy immediately understands the value of excellent customer…

Video

Zendesk Insights: Advanced Analytics & Reporting

Article
8 min read

Customer lifetime value (CLV): What it is + how to calculate it

Customer lifetime value is how much a consumer will spend with your business over time. Learn how to calculate and increase this crucial metric in our guide.

Article
7 min read

Small and mighty: Empowered support teams lead to CX success for SMBs

“Champion” small businesses deliver on customer service, agent experience, and agility.

White Paper
10 min read

One face of the brand customer support

Streamlining and improving the customer service experience has been proven to increase profits for retailers.1 Simply…

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