Deliver better customer and employee experiences with Zendesk and Amazon AppFlow

In a world where the only constant is change, providing more personalized and efficient support for both your customers and employees is vital. But many companies are still learning how to leverage their data and draw insights for creating those kinds of next-generation experiences.

Connecting the data dots for better CX and EX

Zendesk’s 2021 CX Trends Report revealed that while 75 percent of customers expect personalization, less than half of agents can access context to better assist customers. Customer data is often scattered across an increasing number of siloed systems, so many agents have to toggle between different tools, software, and spreadsheets to reference the information they need or can’t find it at all. Sharing data between those applications is essential for building customer insights and automating workflows. In fact, 91% of CIOs say how companies handle and use customer data is as important as their products and services offerings, according to a KPMG CIO survey. When businesses connect the data dots across the organization, they can start delivering the personalized and efficient experiences customers expect.

This also matters for your employees—your internal customers. Over the past year, employees have seen a lot of change: many started working remotely and had to learn new tools or processes while internal support teams have had to carry heavier workloads. For these reasons, investment in internal help desks is forecast to double post-COVID, according to our Trends Report. And in an increasingly distributed world, unifying data across internal systems for HR, IT, and more is essential to creating seamless internal support experiences when employees interact with your help desk.

Eliminating data silos with Amazon AppFlow

Transferring data between applications and services can be a challenge. Custom integrations are often time-consuming and expensive, and when data requirements change, developers have to make complex modifications. In an ever-evolving business environment where companies must be agile, manual integration isn’t always efficient or even feasible.

Amazon AppFlow enables companies to quickly and safely transfer data between Zendesk, AWS, and the other SaaS applications across their organization in a few clicks—without coding. And we’re excited to announce that AppFlow now allows teams to create bi-directional data flows with Zendesk at an enterprise scale.

With the combined capabilities of AppFlow and Zendesk, businesses can:

• Sync user data across systems

Teams can easily create integrations to unify user data from multiple SaaS apps in Zendesk and get a 360-degree customer view. With insight into customer activity across applications, agents gain access to real-time context to personalize conversations. A unified view also goes a long way towards improving efficiency—agents can do all of their job in one tool, without having to toggle between several.

• Create tickets in Zendesk based multi-app workflows

Create tickets programmatically based on workflows that span applications. For example, AppFlow can be used to streamline onboarding of new employees, creating new user accounts and tickets for different onboarding tasks in Zendesk based on a repository of users in Amazon S3. Zendesk admins, regardless of technical skill level, can now easily build these integrations.