Customer retention
Latest stories
Article
8 min read
How to calculate and improve customer retention rate (+ formula)
While companies should closely monitor their customer retention rate and churn rate, there are other customer retention metrics worth paying attention to.
Article
12 min read
12 customer retention strategies you can copy
Retaining customers during times of prosperity as well as uncertainty starts with incorporating a set of skills and strategies to reduce customer churn and build loyalty.
Article
2 min read
What is a CDP? Customer data platform use cases, tips, and more
Learn how to use a CDP to align your customer service, marketing, and sales teams for a better customer experience.
Article
20 min read
16 customer loyalty programs of 2024 + how they work
A customer loyalty program, also known as a rewards program, is a strategy that helps retain customers and encourages them to continue purchasing from your brand. Read on for examples of the best loyalty programs.
Article
7 min read
Turn the churn around: how to reduce customer churn
Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention
Article
10 min read
How to increase customer engagement: 5 strategies that work
Increase customer engagement by implementing effective strategies that help you connect with your audience throughout their journey.
Article
8 min read
Customer retention: How to keep customers happy and reduce churn
Find out how to craft a customer experience that can keep existing customers happy and reduce churn
Article
13 min read
A guide to customer satisfaction surveys: Top questions, examples, and templates
Asking the right customer satisfaction survey questions will provide key insights into what's working and what isn't so you can enhance the customer experience and increase retention.
Article
10 min read
What is customer engagement? Definition, strategies, and tips
Craft an effective customer engagement strategy to improve customer experience and build lasting relationships with your audience.
Article
13 min read
Customer retention: Metrics, strategies, and examples
Discover tried-and-true customer retention strategies to keep customers coming back.
Article
13 min read
Customer loyalty: A guide to types and strategies
Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.
Article
10 min read
Ultimate guide to building a customer-focused culture
Improving your customer focus starts by deepening your understanding of what it means and building an effective customer focus strategy.
Article
15 min read
How to create a customer-centric strategy in 2024
Customer centricity is the ability to understand consumers and make business decisions based on their needs. It's putting the customer at the center of everything you do.
Article
13 min read
What is customer empathy? Tips and importance
Customer empathy is the ability to see things from the customer’s perspective. Walking a mile in your buyers’ shoes can have big-time business value.
Article
6 min read
Beyond "buy 10 get one free": What is customer loyalty?
What exactly does real customer loyalty look like? We asked CX practitioners and experts for their best tips for building customer loyalty
Subscribe to the blog
The best source of information for customer service, sales tips, guides, and industry best practices. Join us.