Best practices

Strategies, how-tos, and ideas to inspire you.


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How AI is transforming the workplace

Forward-thinking organizations are adopting AI technologies to stay current and effortlessly provide better employee experiences.

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1 min read

What is workforce management?

If you have employees, you need a workforce management strategy. Our guide dives into the basics of WFM so you can implement it into your business.

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5 min read

Avoid these 3 generative AI pitfalls—and what to do instead, according to IT leaders

The race for businesses to embrace generative AI is on. IT leaders can stay ahead by avoiding these potential pitfalls.

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8 min read

No tricks, just treats: New integrations are here

New Zendesk app integrations are here. Learn all about how these integrations can help out your sales and support teams.

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4 min read

Protecting customer privacy in a world of personalization

Learn how CX and security teams can work in tandem to prioritize customer privacy.

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2 min read

Get ready for the future of AI in customer experience

Consider this your one-stop shop to learn about AI for CX.

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1 min read

11 ways to use AI for a better employee experience

AI can improve the employee experience by enhancing employee skills, eliminating repetitive tasks, and more. Our AI for employee experience guide explains how.

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1 min read

How to create an effective customer success plan (+ a template)

Deliver successful customer experiences with data-driven strategies and operational processes with a customer success plan.

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1 min read

Service desk chatbots: A jump-start guide for 2024

Service desk chatbots can help both IT support and customer service teams. Learn how a service desk chatbot can improve your employee and customer experience.

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1 min read

Chatbot persona: What it is + how to create one

A chatbot persona is a bot's human-like characteristics and personality. Learn how to create a unique chatbot persona to match your brand and level up your CX.

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1 min read

ChatGPT for customer service: Capabilities and limitations

Learn about the capabilities and limitations of ChatGPT for customer service and how businesses can leverage OpenAI's API.

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1 min read

Customer success playbook: A comprehensive guide

Customer success playbooks help align your team goals with your customers’ to drive better results and retention. Enhance your customer experience with our free success playbook templates.

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2 min read

Ethics of AI in CX

AI ethics act as a safeguard against biases, privacy violations, and unintended consequences that can harm others (and your business). Learn how to use AI for CX ethically.

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5 min read

Reach beyond: A CX Moment with Mizuno

Zendesk spoke with iconic sports equipment supplier Mizuno’s director of customer support about how improving communication between support teams led to better CX.

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7 min read

Words! What are they good for?

In this Cybersecurity Awareness Month special, we take a deep dive into the top cybersecurity terms you need to know.

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